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Brookhill School

The importance of having a good school website

School website is very important for making a good first impression as it often is the first contact that people have with the school. Therefore, the school website affects the overall image and reputation of your school which can lead to increased admissions. Having a good school website is also very important for delivering a good user experience for its regular users, including teachers, students and parents.

Here are some of the most important features of why having a good school website matters.

The features of a good school website
Appearance
The overall look of the website is the first thing that users notice when they visit the website. This includes the layout, colours, images and fonts you use to build the website. Make sure that all these factors are considered when building the website as they contribute towards creating an overall impression of the school.

Quality content
A good school website is expected to include a range of quality content. Remember to add basic information like contact details, welcoming messages, school value and images to the homepage followed by learning resources, curriculum information, news, events calendar and other school information.

Navigation
The website design and good content are very important, however, if visitors cannot easily find the information they are looking for, they will become frustrated and it will negatively affect the overall user experience.

This is especially important when talking about parents researching the schools for their children because if they find the website impossible to navigate, they might just leave the website and search for another school.

The right message
Make sure your website sends the right message to its visitors and it actually represents the values and promotes the strengths of your school. Your website is very important when it comes to creating the best image of your school.

Mobile version
This is another very important feature that should not be ignored in the modern days. Most users, including teachers, parents and students will visit the school website on their mobile devices. Therefore, it is important to make sure that the website remains clear on all devices.


Finally, make it engaging!

Having a school website is very important, but making it a good website is what creates a good image of your school and leads to the positive user experience.